As such, all watches first need to go through official retailers. The watch brands will only ship watches to their official retailers and not a third party. However, the majority of watches are sold through official retailers which are independent and not owned by the brands. There are some exceptions, however, and these are watch brands that exclusively sell direct-to-consumer, as well as watch brands that also own some retail stores themselves. The official retailers are not owned by the brands, hence why the majority of watch brands are predominantly business-to-business (B2B) companies, not business-to-consumer (B2C). Most watch brands use official retailers which sell the products under a retail agreement. This is where the watches are manufactured. And to understand how it applied to the watch industry, we need to understand how watches are distributed within the industry.įirst, we have the factories and the brands. This definition can also be applied to the watch industry. The term “gray market” also refers to the import and sale of goods by unauthorized dealers in this instance as well, such activity is unofficial but not illegal.” “The gray market is an unofficial one but is not illegal. Investopedia’s definition of the term ”Grey market” is the following: The term ”grey market” is a term that is used not only for the watch industry but actually for most other product-based industries as well. What is the grey market in the watch industry? There are a lot of misconceptions about the grey market watches and the grey market watch industry so in this article, we’ll get to the bottom of what it is and what it means. What are Gray Market Watches? The Ultimate GuideĬhances are, you have heard the term ”gray market” in the context of the watch industry before.
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